Marketing: Sporadic mentions on blogs, does it work?

  (Business and marketing was my first love… been talking about politics and society for so long, I hope to balance some of this with some corporate opinions)   A common practice of businesses in these electronic days is to go to a blog owner and (either through payment or cajoling) get him/her to write […]

The advertising landscape in Singapore

  Is the Singaporean advertising landscape too tame? Is there room for more bold expression, a more creative way to flaunt our Singaporean character? Meet Kiwi. Despite his New Zealand-ish name, the chap is a true blue Singaporean. His language explodes with Hokkien expletives, his skin thicker than a tank and his appetite is like […]